Send CTA URL
The Send CTA URL action allows you to send a call-to-action message with a clickable button that directs users to an external link.
This action is commonly used to guide users to websites, landing pages, product pages, booking forms, or other online resources directly from a chatbot conversation.
By providing a clear CTA button, businesses can encourage users to take immediate action.
When to Use Send CTA URL
Use the Send CTA URL action when you want users to visit a specific webpage or external resource.
Common Use Cases
Direct users to a website
Book a demo or appointment
View product pages
Access payment pages
Download resources
Open marketing landing pages
Example CTA message:
Hi John, Click the button below to visit our official website and explore our services.
Button:
Visit Now
When the user taps the button, they will be redirected to the specified URL.
How to Add Send CTA URL
Follow these steps to add the Send CTA URL action to your bot workflow.
Open Bot Builder
Click Add Node
Go to the Send category
Select Send CTA URL
Configure the CTA message and link
Click Create
Once created, the CTA node will appear in the bot flow where users can click the button to proceed to the linked page.
Send CTA URL Configuration
When configuring a Send CTA URL action, several fields must be completed.
Action Name
The Action Name identifies the CTA action inside the bot workflow.
This name is only visible within the bot builder.
Example:
Visit Website CTA Book Demo CTA Explore Services CTA
Has Media (Optional)
The Has Media toggle allows you to include media content with the CTA message.
Supported media types include:
Image
Video
Document
Media helps make the CTA message more visually engaging.
Example:
A product image displayed along with a Buy Now button.
Header Text (Optional)
The Header Text appears at the top of the message and provides a short title or context.
Example:
Explore More
This field is optional but helps highlight the purpose of the CTA.
Body Text
The Body Text contains the main message shown to the user.
Example:
Hi {{customer.name}}, Click the button below to visit our official website and explore complete details about our services and offers.
The body text supports dynamic variables to personalize messages.
Example variable:
{{customer.name}}
This automatically inserts the user's name.
Adding Dynamic Variables
You can insert dynamic variables using the Add Variable option.
Available variable sources include:
Customer name
Phone number
Email
Tags
Contact status
Custom fields
These variables allow personalized messaging within the CTA message.
Button Text
The Button Text defines the label displayed on the CTA button.
Example button labels:
Visit Now Book Demo Explore Website Learn More
The button text should be short and action-oriented.
Maximum length: 20 characters.
URL
The URL field defines the destination link that opens when the user clicks the CTA button.
Example:
Ensure the URL is valid and accessible to users.
Footer Text (Optional)
The Footer Text appears below the CTA message and can provide additional context.
Example:
Don't miss this opportunity!
This helps reinforce the call-to-action.
Finalizing the CTA Action
After completing all fields:
Review the message content
Verify the button text and URL
Click Create
The CTA action will be added to the bot workflow.
When the chatbot reaches this step, the CTA message with the clickable button will be sent to the user.
Example CTA Interaction
Example chatbot message:
Hi John, Click the button below to visit our official website and explore our services and offers.
Button:
Visit Now
URL:
When the user taps Visit Now, the browser opens the linked page.
Best Practices
Follow these recommendations when using Send CTA URL.
Use clear action wording
Examples:
Visit Website
Book Now
Learn More
Keep the message concise
Short messages improve user engagement.
Use personalization
Insert variables like the customer's name.
Add media for visual impact
Images or videos can increase click-through rates.
Test the URL
Always verify that the link works correctly before publishing.
Summary
The Send CTA URL action enables chatbot builders to send clickable call-to-action messages that redirect users to external links.
With Send CTA URL, you can:
Send messages with clickable buttons
Redirect users to websites or landing pages
Personalize messages using variables
Add media for enhanced engagement
Drive conversions directly from chatbot conversations
This feature helps businesses guide users toward meaningful actions such as bookings, purchases, or information pages.
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