> For the complete documentation index, see [llms.txt](https://docs.ownchat.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ownchat.app/bot/send-action/send-cta-url.md). # Send CTA URL The **Send CTA URL** action allows you to send a **call-to-action message with a clickable button** that directs users to an external link. This action is commonly used to guide users to websites, landing pages, product pages, booking forms, or other online resources directly from a chatbot conversation. By providing a clear CTA button, businesses can encourage users to take immediate action. {% embed url="" %} ### **When to Use Send CTA URL** Use the **Send CTA URL** action when you want users to **visit a specific webpage or external resource**. **Common Use Cases** * Direct users to a website * Book a demo or appointment * View product pages * Access payment pages * Download resources * Open marketing landing pages Example CTA message: Hi John,\ \ Click the button below to visit our official website and explore our services. Button: Visit Now When the user taps the button, they will be redirected to the specified URL. ### **How to Add Send CTA URL** Follow these steps to add the **Send CTA URL** action to your bot workflow. * Open **Bot Builder** * Click **Add Node** {% embed url="" %} * Go to the **Send** category * Select **Send CTA URL** {% embed url="" %} * Configure the CTA message and link * Click **Create** Once created, the CTA node will appear in the bot flow where users can click the button to proceed to the linked page. ### **Send CTA URL Configuration** When configuring a Send CTA URL action, several fields must be completed. #### **Action Name** The **Action Name** identifies the CTA action inside the bot workflow. This name is only visible within the bot builder. {% embed url="" %} Example: Visit Website CTA\ Book Demo CTA\ Explore Services CTA #### **Has Media (Optional)** The **Has Media** toggle allows you to include media content with the CTA message. Supported media types include: * Image * Video * Document Media helps make the CTA message more visually engaging. {% embed url="" %} Example: A product image displayed along with a **Buy Now** button. #### **Header Text (Optional)** The **Header Text** appears at the top of the message and provides a short title or context. {% embed url="" %} Example: Explore More This field is optional but helps highlight the purpose of the CTA. #### **Body Text** The **Body Text** contains the main message shown to the user. {% embed url="" %} Example: Hi {{customer.name}},\ \ Click the button below to visit our official website and explore complete details about our services and offers. The body text supports **dynamic variables** to personalize messages. Example variable: {{customer.name}} This automatically inserts the user's name. ### **Adding Dynamic Variables** You can insert dynamic variables using the **Add Variable** option. {% embed url="" %} Available variable sources include: * Customer name * Phone number * Email * Tags * Contact status * Custom fields These variables allow personalized messaging within the CTA message. #### **Button Text** The **Button Text** defines the label displayed on the CTA button. {% embed url="" %} Example button labels: Visit Now\ Book Demo\ Explore Website\ Learn More The button text should be short and action-oriented. Maximum length: **20 characters**. #### **URL** The **URL** field defines the destination link that opens when the user clicks the CTA button. {% embed url="" %} Example: Ensure the URL is valid and accessible to users. #### **Footer Text (Optional)** The **Footer Text** appears below the CTA message and can provide additional context. {% embed url="" %} Example: Don't miss this opportunity! This helps reinforce the call-to-action. ### **Finalizing the CTA Action** After completing all fields: * Review the message content * Verify the button text and URL * Click **Create** {% embed url="" %} The CTA action will be added to the bot workflow. When the chatbot reaches this step, the CTA message with the clickable button will be sent to the user. ### **Example CTA Interaction** Example chatbot message: Hi John,\ \ Click the button below to visit our official website and explore our services and offers. Button: Visit Now URL: When the user taps **Visit Now**, the browser opens the linked page. ### **Best Practices** Follow these recommendations when using Send CTA URL. **Use clear action wording** Examples: * Visit Website * Book Now * Learn More **Keep the message concise** Short messages improve user engagement. **Use personalization** Insert variables like the customer's name. **Add media for visual impact** Images or videos can increase click-through rates. **Test the URL** Always verify that the link works correctly before publishing. ### **Summary** {% embed url="" %} The **Send CTA URL** action enables chatbot builders to send **clickable call-to-action messages** that redirect users to external links. With Send CTA URL, you can: * Send messages with clickable buttons * Redirect users to websites or landing pages * Personalize messages using variables * Add media for enhanced engagement * Drive conversions directly from chatbot conversations This feature helps businesses **guide users toward meaningful actions such as bookings, purchases, or information pages**.