Campaign Analytics

Overview

The Campaign Analytics section gives you a consolidated view of your broadcast campaign performance, including audience reach, spend, ROI, and message engagement metrics. You can filter data by tags and date, export reports, and drill into detailed campaign metrics.

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Accessing Campaign Analytics

1. Click the Campaign menu item to access your campaign management dashboard.

2. Click the Overview tab to view campaign performance metrics and analytics.

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Filtering Analytics

Filter by Tag

1. Click the Tags dropdown.

2. Select a specific tag to view analytics for campaigns associated with that tag.

Filter by Date

1. Click the date period dropdown to select your preferred time range (for example, Last Month).

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Exporting Campaign Data

1. Click Export to begin the export process.

2. Select your preferred time period from the dropdown menu.

3. Click the Export button to download your campaign analytics data.

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Refreshing Campaign Data

1. Click the Reload button to refresh campaign data and analytics with the latest available information.

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Campaign Summary Metrics

The Overview section displays aggregated performance data across all your campaigns.

Campaign Overview

Metric	Description
Total Campaigns	Total number of broadcast campaigns created
Total Audience	Total number of contacts targeted across all campaigns
Total Spend	Total cost spent on campaigns
Total ROI Revenue	Revenue generated through campaign conversions

Message Engagement Metrics

Metric	Description
Messages Sent	Total number of messages sent through campaigns
Delivered	Number of messages successfully delivered to recipients
Messages Read	Number of delivered messages read by recipients
Failed	Number of messages that could not be delivered
Average Open Rate	Average percentage of messages opened by recipients
Average Engagement	Average engagement rate across all campaigns

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Viewing Detailed Campaign Reports

1. Click Dashboard to navigate to the main overview and performance metrics.

2. Click the Campaign Performance section to expand and view detailed campaign metrics.

3. Click View Detailed Report to access comprehensive campaign performance metrics.

This redirects you to the Campaign page, where you can review the Overall Campaign Analytics section displaying your aggregated campaign performance metrics.

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Summary

Feature	What You Can Do
Overview Tab	View aggregated campaign performance metrics
Tags Filter	Filter analytics by campaign tag
Date Filter	Filter analytics by time period
Export	Download campaign analytics data
Reload	Refresh campaign data to the latest values
Campaign Summary	View total campaigns, audience, spend, and ROI
Engagement Metrics	View sent, delivered, read, failed, open rate, and engagement data
View Detailed Report	Access comprehensive per-campaign performance analytics