Creating a Standard Template

The Standard Template allows you to create a basic WhatsApp message template with dynamic variables, formatting options, and approval workflow.

Create a New Template

Steps:

1. Click Add Template to start creating a new WhatsApp template

1. Enter a name in the Name field to identify your template

Time To Live (TTL)

The Time To Live (TTL) defines how long the template remains valid for delivery.

Example:

• If TTL is set to 3 hours:

• If the customer opens WhatsApp within 3 hours, the message will be delivered

• If the customer opens WhatsApp after 3 hours, the message will not be sent

Select Template Configuration

Category

Choose the type of template:

• Marketing

• Utility

• Authentication

Example: Select Marketing for promotional conversations

Language

Select your preferred language for the template.

Template Type

1. Click on Template Type

2. Select Standard Template

This option is used to create a simple text-based WhatsApp message.

Add Variables

Variables allow you to insert dynamic data into your template.

How it works:

• Variables are represented using placeholders (e.g., {{1}})

• These placeholders are replaced with actual customer data when sending the message

Example Use Cases:

• Customer Name

• Order ID

• Date

Compose Message Body

Enter your message content in the Message Body field.

Formatting Options:

• Bold → Select text and click Bold

• Italic → Select text and click Italic

• Strikethrough → Select text and click Strikethrough

Add Sample Values

To ensure proper validation:

Steps:

1. Enter sample values for each variable used in the template

2. Click Create

Template Approval Process

• Once created, the template status will be Pending

• It is sent for approval to Meta

Sync Template Status:

1. Click Sync

1. This will refresh and update the approval status

Preview Template

After the template is approved:

Steps:

1. Click on Message Preview

2. View the complete formatted template with sample data

Summary

The Standard Template helps you:

• Create WhatsApp templates with dynamic variables

• Apply text formatting for better readability

• Control message delivery using TTL

• Submit templates for approval via Meta

• Preview final template output before sending