Account

This document provides a complete guide to:

• Accessing Instagram account settings

• Viewing account details

• Understanding account metrics

• Analyzing automation performance

• Reviewing post-level analytics

1. Access Instagram Account Settings

There are two ways to access the Instagram Account page. One way is to use the top search bar in Ownchat or press Ctrl + K on your keyboard

Follow these steps to navigate to your Instagram account:

1. Click the Settings icon (top-right corner)

2. Select Instagram under channel settings

3. Click on the Accounts tab

2. Instagram Account Overview

Once inside the Accounts tab:

• You will see your connected Instagram account

• The account is successfully logged in with Ownchat

Available Details

• Profile Name

• Profile Image

• Account Description

• Website Link

🌐 Website Redirection

• Click the website link displayed in the account section

• You will be redirected to the official website linked to your Instagram profile

3. Account Statistics

You can view key Instagram metrics:

• Total Posts – Number of posts published

• Followers – Total followers count

• Following – Number of accounts followed

👉 These metrics help track your account growth and reach

4. Analytics Time Filter

You can filter analytics data based on time:

1. Click the “Today” dropdown

2. Select your preferred time period

Example:

• Select Current Year to view yearly analytics

👉 This allows flexible performance analysis across time ranges

5. Comment Automation Analytics

This section displays automation performance metrics.

Key Metrics Available

• Sent DMs – Number of DMs triggered

• Active Posts – Posts with automation enabled

• Auto Replies – Comments replied automatically

• CTA Actions – Button interactions

• Growth via Automation – Followers gained

• Engagement Rate – DM-to-button conversion

👉 As shown in the analytics cards in the dashboard (see PDF pages 9–13)

6. DMs & Comment Replies Trend

This chart visualizes automation performance over time.

Metrics Representation

• 🔵 Blue → Attempted DMs

• 🟢 Green → Delivered DMs

• 🟣 Purple → Public comment replies

👉 Gaps in the graph indicate:

• Privacy limitations

• Platform restrictions

📊 How to Use This Chart

• Track DM delivery success

• Analyze engagement trends

• Identify performance drops or spikes

7. Button Click Analytics

Button Clicks by Type

• Displays interaction metrics for CTA buttons

• Helps measure user engagement

Button Breakdown

• Provides detailed distribution of clicks by button type

• Helps identify high-performing CTAs

8. Post-Level Analytics

View Automated Posts

• Scroll down to view all automated posts

• Each post includes performance data

View Detailed Analytics

1. Click the Analytics icon on a post

2. View detailed performance breakdown

Close Analytics View

• Click the Close button to exit the analytics modal

Open Post in Instagram

1. Click the Instagram icon

2. Redirect to the actual Instagram post

👉 You can view complete post details directly on Instagram

9. Search & Filter Posts

• Use the Search field

• Filter posts by title or keywords

👉 Helps quickly locate specific posts

10. Top Performing Posts

• View the Top Performing Posts section

• Identify posts generating the highest engagement or revenue

👉 Useful for optimizing future campaigns

11. Refresh Analytics

• Click Refresh Analytics

• Updates all performance metrics in real-time

📌 Important Notes

• Analytics are based on:

• Comment automation

• DM interactions

• CTA engagement

• Trends help identify:

• Delivery success

• Engagement efficiency

• Automation performance

✅ Summary

With the Instagram Account module in Ownchat, you can:

• Monitor account-level metrics

• Analyze automation performance

• Track DM and comment engagement

• Evaluate CTA effectiveness

• Review post-level insights

This enables:

• Data-driven decision making

• Improved campaign performance

• Better audience engagement