> For the complete documentation index, see [llms.txt](https://docs.ownchat.app/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.ownchat.app/how-to-run-campaign-inside-ownchat/whatsapp-templates/creating-a-standard-template.md).

# Creating a Standard Template

The Standard Template allows you to create a basic WhatsApp message template with dynamic variables, formatting options, and approval workflow.

{% embed url="<https://app.supademo.com/demo/cml6lm7z904cgzd0irsqtjbfb?utm_source=link>" %}

### Create a New Template &#x20;

**Steps:** &#x20;

1. Click **Add Template** to start creating a new WhatsApp template

{% embed url="<https://app.supademo.com/demo/cmoguyyeg00n2z00j3pv8kmq8?utm_source=link>" %}

2. Enter a name in the **Name** field to identify your template

{% embed url="<https://app.supademo.com/demo/cmogv1asw00iyyw0jzkrij3ar?utm_source=link>" %}

### Time To Live (TTL) &#x20;

The **Time To Live (TTL)** defines how long the template remains valid for delivery.<br>

{% embed url="<https://app.supademo.com/demo/cmogv2k04015gxc0jh1ha46ec?utm_source=link>" %}

**Example:** &#x20;

* If TTL is set to **3 hours:**
* If the customer opens WhatsApp **within 3 hours**, the message will be delivered
* If the customer opens WhatsApp **after 3 hours**, the message will not be **sent**

### Select Template Configuration &#x20;

#### Category &#x20;

Choose the type of template:<br>

{% embed url="<https://app.supademo.com/demo/cmogv6aw1003v0b0jx90kb2x3?utm_source=link>" %}

* Marketing
* Utility
* Authentication

Example: Select **Marketing** for promotional conversations

#### Language  <br>

{% embed url="<https://app.supademo.com/demo/cmogv859v00n6z00ja5e0ep0l?utm_source=link>" %}

Select your preferred language for the template.

### Template Type &#x20;

1. Click on **Template Type**
2. Select **Standard Template**<br>

{% embed url="<https://app.supademo.com/demo/cmogvchaz016mxc0jd2wvkyip?utm_source=link>" %}

This option is used to create a simple text-based WhatsApp message.

### Add Variables &#x20;

Variables allow you to insert dynamic data into your template.

#### How it works: &#x20;

* Variables are represented using placeholders (e.g., {{1}})<br>

{% embed url="<https://app.supademo.com/demo/cmogweeih0003zf0jkepnzgsl?utm_source=link>" %}

* These placeholders are replaced with actual customer data when sending the message

#### Example Use Cases: &#x20;

* Customer Name
* Order ID
* Date

### Compose Message Body &#x20;

Enter your message content in the **Message Body** field.

#### Formatting Options: &#x20;

* **Bold** → Select text and click Bold<br>

{% embed url="<https://app.supademo.com/demo/cmogwh88f0003130jwc4mt5yy?utm_source=link>" %}

* *Italic* → Select text and click Italic<br>

{% embed url="<https://app.supademo.com/demo/cmogwkhs901cjxc0j7ie2kaif?utm_source=link>" %}

* ~~Strikethrough~~ → Select text and click Strikethrough<br>

{% embed url="<https://app.supademo.com/demo/cmogwm2n60006130jpxhff220?utm_source=link>" %}

### Add Sample Values &#x20;

To ensure proper validation:

**Steps:** &#x20;

1. Enter sample values for each variable used in the template
2. Click **Create**<br>

{% embed url="<https://app.supademo.com/demo/cmogwnem201cwxc0j6r2vlln2?utm_source=link>" %}

### Template Approval Process &#x20;

* Once created, the template status will be **Pending**<br>

{% embed url="<https://app.supademo.com/demo/cmogwoqup006i0b0jtzodh9y8?utm_source=link>" %}

* It is sent for approval to **Meta**

#### Sync Template Status: &#x20;

1. Click **Sync**<br>

{% embed url="<https://app.supademo.com/demo/cmogwqjgw006k0b0j3n2a2760?utm_source=link>" %}

2. This will refresh and update the approval status

### Preview Template &#x20;

After the template is approved:

Steps: &#x20;

1. Click on **Message Preview**
2. View the complete formatted template with sample data<br>

{% embed url="<https://app.supademo.com/demo/cmogwrw26011qz00jl1pokkpm?utm_source=link>" %}

### Summary &#x20;

The Standard Template helps you:

* Create WhatsApp templates with dynamic variables
* Apply text formatting for better readability
* Control message delivery using TTL
* Submit templates for approval via **Meta**
* Preview final template output before sending