Simple Broadcast
How to Run a Campaign Using Simple Broadcast
Overview
Simple Broadcast allows you to send a single WhatsApp template message to multiple selected recipients at once.
This section explains how to create, configure, send, schedule, and monitor a Simple Broadcast campaign in Ownchat.
It is ideal for: Promotions and offers Customer updates Follow-ups Re-engagement campaigns
1️⃣ Accessing Simple Broadcast
Follow these steps to create a new broadcast campaign: Navigate to the Campaigns module Click Add Campaign
Click Create to start a new campaign Select Simple Broadcast
2️⃣ Campaign Setup️
Campaign Name
Enter a Campaign Name
This is an internal label used for: Tracking campaigns Managing campaigns Analyzing performance
3️⃣Selecting Target Audience
You can choose your audience using three different methods:
Option 1: Select Individual Contacts
Best for: Sending messages to specific customers Steps: Choose Contacts
Manually select contacts from the list
Tick the checkbox to include them in the campaign
Option 2: Use Segments
Best for: Targeting grouped audiences
Steps: Click Select Segment dropdown
Choose a segment (e.g., Starting Customer) You can select multiple segments View total contact count in the section
👉 If you don’t have a segment: Upload contacts using Bulk Upload Assign tags during upload
Create a segment using those tags (refer Segment module)
Option 3: WhatsApp Flow-Based Audience
Best for: Behavior-based targeting Steps: Click WhatsApp Flow dropdown
Select the desired flow
Example: Appointment Booking
Proceed to Next Step
Click Next after selecting your audience
Use Delete to remove selected audience if needed
4️⃣ Selecting Message Template
⚠️ Important Requirement
Only Meta-approved WhatsApp templates can be used Templates must be created and approved beforehand
Steps: Click Select Template
Choose your approved template (e.g., funnelcampimage) Preview and confirm
5️⃣ Media & Personalization Setup
Add Media
Click Upload IMAGE from media
Select the file using checkbox Click Send selected files
Add Dynamic Variables
Click Select Value dropdown Choose a variable (e.g., Name) Set fallback value Example: Variable → Name
👉 Output: If name exists → John If not → Customer Click Select to confirm
6️⃣ Advanced Settings
Click Show Advanced Settings to configure:
Assign Bot for Replies
Select bot from dropdown
Example: Sales Funnel (Restaurant)
Retry Settings (Auto Retry)
Enable retry to resend failed messages: Toggle Retry Sending Messages
Configure Retry Attempts:
Attempt Delay Time 1st Retry: 6 Hours
2nd Retry: 5 Hours
3rd Retry: 12 Hours
Additional retry interval: 3 Hours Maximum allowed retries: 3 attempts
7️⃣ Campaign Execution
Send Immediately
Click Send Now Campaign will be sent instantly
Schedule Campaign
Click Schedule Now
Select Date & Time
Click Create Campaign
👉 Campaign will run automatically at scheduled time
8️⃣ Campaign Management
After creation: Campaign appears under All Campaigns
View Campaign Details
Click View Details to access:
Delivery status Campaign metrics Total audience Performance insights Amount spent
Auto Retry Campaign Insights
You can also track: Retry attempts made Delivery success after retries Overall performance
Summary
Simple Broadcast enables you to: Send bulk WhatsApp campaigns using approved templates Target users via contacts, segments, or flows Personalize messages using dynamic variables Improve delivery with retry logic Track campaign performance and analytics
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