MM Lite Broadcast
How to Run a Campaign Using MM Lite Broadcast
Overview
MM Lite Broadcast allows you to send a WhatsApp template message to multiple selected recipients, similar to Simple Broadcast.
The campaign setup, audience selection, message configuration, scheduling, and monitoring process remain the same. The only difference is selecting MM Lite Broadcast as the campaign type during creation.
This section explains how to create, configure, send, schedule, and monitor an MM Lite Broadcast campaign in Ownchat.
Campaign Audience & Message Configuration – MM Lite Broadcast
Audience Selection
When creating a campaign, you must select the target audience.
Ownchat allows you to choose from:
Contacts
Segments
WhatsApp Flows
1️⃣ Contacts
Use this option to send a campaign to specific individual contacts.
Steps:
Select Contacts as the audience type
View the contact list
Select required contacts using the checkbox
Click Next to proceed
This option is suitable for targeting specific users.
2️⃣ Segments
Use this option to send campaigns to a large audience based on predefined tags or conditions.
Steps:
Create a segment from the Segments screen using required tags
Select Segments during campaign setup
Choose the created segment from the dropdown menu
View the total number of contact records included
If you selected the wrong segment:
Delete the selected audience
Re-select the correct segment
Proceed with the campaign
3️⃣ WhatsApp Flows
Use this option to target contacts who interacted with a specific WhatsApp bot flow.
Steps:
Select WhatsApp Flows as the audience type
Choose the required workflow from the dropdown menu
Click Next to proceed to message configuration
Message Configuration
Select Template
Click Select Template
Choose the required WhatsApp-approved template
Preview the template
Click Select to activate the campaign layout
Click Next to proceed
Upload Media (If Applicable)
If the template includes media:
Click Upload from Media
Select the required image or file
Click Send Selected Files to upload
The media will be attached to the campaign template.
Add Variables in Template Body
To personalize the campaign:
Use the Select Value dropdown
Choose the required variable field
Select Name as the dynamic value
Set fallback value as Customer
Behavior:
If the user has entered their name on WhatsApp, it will appear dynamically
If no name is available, “Customer” will be used as fallback
Click Select to confirm the variable.
Advanced Settings
Click Show Advanced Settings to access additional campaign configuration options.
Assign Replies to Bot
Enable Assign Replies to Bot
Select a bot from the dropdown menu
Set the duration (in days) for bot handling
The selected bot will manage incoming replies during the defined period.
Retry Sending Messages
Enable Retry sending messages to contacts that failed to receive them.
Retry Attempts
You can configure up to 3 retry attempts:
1st Retry → After 6 hours
2nd Retry → After 5 hours
3rd Retry → As configured
You can also set the interval between campaign attempts.
Example:
Retry interval → 3 hours
This improves delivery success rate.
Send or Schedule Campaign
Send Now
Click Send Now to immediately send the campaign to selected contacts.
The system validates:
Audience selection
Template format
Media attachment
Once validated, the campaign status changes to Running.
Schedule Now
Click Schedule Now to send the campaign at a future date and time.
Select the desired date
Select the time
Confirm scheduling
You can modify or cancel the campaign before execution.
Summary
Using MM Lite Broadcast, you can:
Select Contacts, Segments, or WhatsApp Flows
Personalize templates with variables
Upload media
Assign bots for replies
Enable automatic retries
Send immediately or schedule for later
The campaign configuration process is the same as Simple Broadcast. The only difference is selecting MM Lite Broadcast as the campaign type during campaign creation.
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